Calxa Articles
By Author: Mick Devine
Starting a Conversation Part 3: The ‘Sticky’ Action
Now it’s time to delve deeper into that stickiness and look at how you, as a bookkeeper or accountant, can make yourself truly indispensable to your clients. Above all, the answer is to choose the right KPIs (Key Performance Indicators) and provide them with the key...
Starting a Conversation Part 2: The ‘Sticky’ Effect
Not all of your customers may be worth keeping but for most bookkeepers and accountants, it’s important that you can keep most of them for as long as possible. Differentiate your Bookkeeping Business and derive business insights for your clients. How do you do that in...
Starting a Conversation Part 1: Awakening their Interest
Unless you’ve been living under a rock, you’ll have seen plenty of advice from the ‘thought leaders’ in the accounting industry that the future is in advisory services, not in compliance. That sounds good, exciting even but it’s also daunting for many accountants and...