The Calxa Brand

Branding Guidelines.

The Calxa Brand Story

Our Vision is to help organisations reduce their reporting burden by delivering incredible software that automates processes and workflows to save substantial time.

Our Mission is to build our business with a community spirit – donate our product to the lesser resourced whilst collaborating with the sector leaders. We want our customers for life because their organisation is enhanced by the use of Calxa technology.

Our Values are to do our best every day and not to lose our person within. We treat everyone we meet with respect and warmth so we can create an exchange of learning, growing and sharing.

About Calxa

Calxa saves time for Businesses, Not-for-Profits and Accountants by automating budgeting, cash flow forecasting and KPIs, intelligently.

As the first MYOB Developer Partner in 2000, Calxa has continued to design a powerful and flexible application that makes life easier for its customers.

 

Product

Our Calxa application is available as a monthly subscription. Customers have a choice between Calxa Express – for keeping it simple and Calxa Premier – for complex reporting. 

Donations Program

Calxa has so far donated over AU$1.5 million of its software and continues to do so through the partnering with Connecting Up in Australia and TechSoup in New Zealand. A donation program is also in place for the UK through TechTrust. Through these programs, Calxa makes available budgeting, cash flow forecasting, and board reporting software to smaller Not-for-Profit organisations.

Goal

We want our customers for life because we are in the business of helping businesses grow. We love helping customers and seeing how their business is enhanced by the use of Calxa technology.

Calxa Logos

Small Format Logos

Only for use in cases with a maximum display height of 60px.

Logo Variations

Bubbles are for use where the Calxa brand is already known, and clear. Their usage is supplementary to the brand.

Calxa Product Logos

Only for use for products.

Size & Positioning

The logo should always be displayed with at least the largest (green) circle as equal spacing all the way around. It’s important to note that we don’t include the “L” in Calxa when considering the spacing.

Logos Dos and Donts

Do’s
 
The logo should always be prominent in the logo hierarchy
Use the supplied master logo
Make sure the logo is legible
Only use the monochrome versions when colour is not an option
Dont’s
 
Stretch/distort the logo
Rotate the logo
Change the colour of the logo
Alternate the logo
Crop the logo
Change the opacity of the logo
Add drop shadow
Put on a patterned background

Calxa Colour Pallette

Logo Text Colour
HEX #1E282B
RGB 304043
Branding Colour
HEX #F7941D
RGB 24714829
 
HEX #E7393A
RGB 2315758
 
HEX #8DC63F
RGB 14119863
 
HEX #58B0E3
RGB 88176227

Calxa Typography

Lato 

Aa

Weight: 300
Style: normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Aa

Weight: 700
Style: normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Raleway

Aa

Weight: 300
Style: normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Aa

Weight: 700
Style: normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Calxa Photography and Awards

Gallery of Photos and Awards